| The sheer number of e-commerce websites
that exist today is enough to overwhelm any consumer and make the Internet marketing
challenge for business owners seem insurmountable. Bob Regnarus, also known as "The
Leads King," has made a successful business out of helping business owners drive more
traffic to their websites and inspire visitors to buy once they get there.
Bob was selected to offer his web marketing expertise in
"Start Your Own Information Marketing Business," a new book from the Information
Marketing Association. This new book is an essential how-to guide for anyone interested in
starting an information marketing business, and features insight from 12 of the biggest
names in the industry. In it, Bob shares his secrets for maximizing online sales through
search engine optimization and more.
Here is the Leads King's 3 Basic Phases to Getting More
Website Traffic and Sales Now
1. Understand What You Really Need from Your Website
Determining what your website can and cannot do is the
first phase. Setting the right expectations for a site can help businesses invest their
time and effort into marketing to target customers. The point is to avoid wasting time on
people who will never become customers.
Remember your website should be a lead generation tool. So,
you want to focus on targeted leads that are a perfect match for the products and services
you provide. Make sure you build an opt-in option on your website's landing page. This is
where you make an offer in order to collect contact information from visitors. You might
offer free, valuable information such as access to a newsletter or a complimentary lesson
or session. This is important to your strategy for making building your list and starting
a customer relationship that leads to more sales.
2. Build an Attractive Site With Your Objective in Mind
The second phase of a web traffic campaign is to build or
alter a website so it fits the new strategy for generating sales leads and attracting
target customers. An attractive website is easy to understand, and is interesting and
engaging. It does not mean you should spend money on expensive graphic design or Flash
animation – in fact Bob strongly advises you not to waste your money on elements that
will not directly help you increase your website sales conversions. Instead, focus on
communicating to visitors what your business offers and why they should be interested.
3. Drive Additional Traffic Through Advertising, SEO and
Promotion
The third phase of the campaign is to make it easy for
potential customers to find your website through search-engine optimization (SEO), article
marketing, pay-per-click advertising and other advanced promotional tools.
Investing in online advertising is crucial to promoting
your website, but there are also many low-cost strategies. Effective SEO tactics include
creating external links, regular website updates and keyword saturation. Other little
known channels for driving website traffic include promoting sites through blogs, articles
and press releases. According to Bob you don't have to be a technological wizard or a
marketing genius to improve your search engine ranking and generate traffic to your
website.
Follow Bob's step-by-step directions and you will get more
website traffic and sales. To learn more about SEO opportunities and discover how to
create effective advertising campaigns with search engines look for more advice from Bob
in Start Your Own Information Marketing Business. This information marketing how-to guide
is available in bookstores now. |
